Chatting with a friend the other day. He’s 68. Photographer most of his life. And he’s contemplating retirement.
Somewhere in the convo, on this topic, he says about retirement: “I don’t like the way it feels.”
I get it, sorta.
[Read more…]Lighting challenges…working with random locations PART 2
There are two activities in photography that I love participating in. ONE, image critiques.
[Read more…]Light meters….why I never use the most important tool in my arsenal of tools…
A light meter is a cool thing.
You show up at a shoot, especially in the olden days, and if you have one of those hanging around your neck, you’re like Gandalf and his magical staff. I’ve used one for decades.
The most important continuing education that helped me out in business is….
It’s important to stay on your game. Doctors, lawyers, real estate agents and accountants all do it. They are required to constantly attend on going classes on various topics to stay relevant and updated.
My feeling is most would not even bother if they had the choice.
I never had the choice either. Nor do you. Like the minority however, I did have the passion and a strong desire to keep learning.
Don’t believe most of what you think
When people start believing their own PR and they think they know it all, and they have all the answers, watch out.
Delusions are destructive. Accurate and rational thinking is the antidote.
That, and being honest with yourself.
Say yes to everything…always
When you’re starting out as a photography studio, there’s a real value is saying yes to everything.
Don’t confuse this with giving all your work away for free. Say yes to selling, shooting and learning.
[Read more…]When business is so good you’re “drinking from a fire hose”, during a ‘pandemic’ no less…
John Ratchford is good with metaphors.
In the last marketing mastermind presentation I hosted with John, where he revealed some of the best photography marketing strategies he used to ramp up his business to the point where he’s so busy, his words:
“I’m drinking from a fire hose…”
How to make over $14,000.00 in one weekend with fairies….my workflow revealed
It’s always been more about business than the art…
It’s always been more about business than the art. Few really get this.
I’ve seen so many photographers get caught up in the ego side of things and lose focus.
[Read more…]When your photography promotion is so successful you’re answering the phone from 9:00AM until 7:00PM
Yesterday’s marketing mastermind with John Ratchford was inspiring. No, scratch that. It was beyond inspiring.
I’ve been trying to get John on a presentation since June. Why? Because I know John. He knows how to market and build a profitable photography studio. I know this because I’ve had him on twice before. And I follow him online.
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