How to get a free full page ad for your photography studio…

January 8, 2018 By Robert Provencher 2 Comments

This is not the first time I scored free advertising in bigger media outlets in our city. I’ve acquired full page ads in magazines, newspapers and most recently a full page 8.5″ x11″ ad in a local real estate mag. This ads are typically very expensive, sometimes running into thousands of dollars for a full page version.

I did get lucky, but I’ll take it. I believe in getting out in the community and giving. A lot. As much as you can. I find many photogs get pigheaded over this one.

What happened for me recently is a guy started a ballroom dance event. You know, chacha, waltz, foxtrot and such. (For the record, my wife and I are dance school dropouts.)

This even was a fund raiser, for kids with cancer. I think it was more a showcase for the dancers, which it was. It appears dancers are very passionate, and love dancing. Especially when in a crowd.

So Len, the guy who started it, contacted me to see if I wanted to set up a drop, lights etc and shoot on spec. I thought about it, and came back with a better idea. “Why not give me an area to display at, feed me and my wife, and I’ll shoot all the dancers in action, and give everyone the files.”

Done. It was huge success. Why didn’t I go with his suggestion? Think about it. There were 16 dancers. I’ll go in, bring all my lights, a huge drop, and see if anyone wants to pay me for pics. Ugh. I’d rather go back to dance school.

My ultimate suggestion was, in my oh so humble yet accurate opinion, was a much better solution. Win win all the way, and we got a great meal out of it. Not to mention all that publicity.

I love helping out in our community too. Meeting so many people, getting face time, and displaying my work. That, and Len was so grateful, he gave me a full page ad in his real estate magazine. (yes, that’s his full time, day time job and business.)

You can see some of the images I shot from this event. And the actual ad I ran….
I spoke in greater detail on this subject in the December Mastermind presentation…. replay available HERE for members.

Next year will be even better…..just watch.

Yours in success and in photography,

Rob

“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”

“I’m in 4K-HD-720p-3D-HDR-ADHD mode….”

December 15, 2016 By Robert Provencher Leave a Comment

Trends come and go.

I ask myself, whenever a new trend pops up from the most recent
pop photo fad, these questions:

*Will it make me money?
*Will it help my photography business grow?
*Will it in some way enhance the service I provide to my clients?
*and in turn improve their experience with our photo studio?
*which will in turn bring in more profits?

It was in that spirit that I jokingly replied to a question from my daughter, and her boyfriend,
while we were out on a photo excursion last week….(I forget the question, matters not….)….:

I replied: “I’m in 4K-HD-720p-3D-HDR-ADHD mode….”

Laughs all around.

The implication being, when in such and such a mode, or when using such
and such a technique, or piece of equipment, your images will look sssooooo much better.

Photography fundamentals, like business fundamentals, don’t really change much.

I teach a Photography 101 class for serious amateurs locally, and I drive this point home
over and over….”We’re painting with light.”

Learn to see the light, the tones and composition. Never mind the other stuff.

The same ideas, my friend, applies to business.

You don’t need to find some 4K-HD-720p-3D-HDR-ADHD mode for your marketing. There ain’t none.

The same rules apply, have applied for centuries and likely will for many more.

Photography marketing, all marketing, all industries, is about targeting a market.
A hungry crowd, so to speak.

Create a message, a package, an offer, a pitch, a brand, a something that makes their mouths water.

And deliver that message. Sell the dam thing.

Yours in photography and success,
Robert Provencher

P.S. Dollar for dollar, pound for pound, you won’t find more real-life, from the trenches content than the NoBs Photo Success™ Inner Circle Members Forum. No Hype. No fluff. No egos. No prima-donnas.

Announcing- Advanced Training with Fuzzy Duenkel

January 26, 2016 By Robert Provencher 2 Comments

ANNOUNCING: Fuzzy Duenkel Advanced Training

Transcend the ordinary.

It’s been said that lighting is everything. And that lighting is infinitely complex, and crazy simple, all at once.

One thing is certain. In portrait photography having control over your lighting and creating images that sell based on your lighting abilities can make all the difference in whether or not your create a steady demand for your photography.

And profits. After all, isn’t that the bottom line? Profits. Success.

Creating stunning portraits is all about good lighting. Created consistently, over and over…CLICK HERE FOR DETAILS