Your best target market is a repeat client.
Selling to them is easiest. They know you, know your product and have clearly
Unless of course you screw this up. Don’t mess this part up.
Getting a new client is the tough part. Keeping them should be a cinch.
Lose them and you haven’t really created a client. Back to square one. Master that first.
The opportunity for you shows up when you know where you need to go with your marketing in order to get a client. (offers, widgets, products, promotions etc etc…)
Even messing up creates opportunity.
And once you get one ( a customer), keep them in your circle….email list, thank you cards, phone calls even.
Show them love.
Let’s not forget mailing old school home delivered studio newsletters. (in a world where few would bother with this strategy it really stands out and is effective)
Avoid apathy, which is the number one reason why a customer leaves a business. Show them love…..and offers. Over and over…. Communication is the key.
You have their addresses, you have history with them, you have permission to contact.
Yours in photography and success,
P.S. Last month 26 brave souls entered images into our monthly Bull Pen print show…This month we’re running the Bulls again…..Join us….we need 26 more brave souls.