It’s been said that Dan Kennedy consulted with the Wendy’s hamburger chain back in the day.

You know, Wendy’s of “where’s the beef?” fame.

Don’t you find it odd when someone tells you “I’m not gonna lie?” and then tell you something that they feel strongly about or something that happened.

I do. Similarly I find it odd when I hear “a full 25% OFF”, or, “fully home cooked meals.”

A lady visits our studio the other day to purchase a  studio gift certificate. While there, she inflated my ego in a big way. I needed that.

She wouldn’t stop with the praise. And she was astounded by our fairy portraits which adorn our reception room walls.

I’ve been saying this for decades…..You need to know your market.
Where are they? How many are in it? What do they like? How do they live their lives?
How can you talk to them as cheaply and efficiently as possible?

And more importantly, do they want and are willing to buy what you have to offer?

“It was real. Everything he said was real. Whether he was talking
about divorces, or drinking or whatever it might be… it really
happened to him. And I thought that was really cool.”
~Jay Leno~Talking about the late Johnny Carson.

There is a photographer I know who put three kids through college and ran a successful photography business, including all the trappings of modern day living and a cozy retirement plan, based on selling his 8″x10″s for $25.00.

Makes sense to me. Not everyone has to be a 5 star high end $150.00 per 8″x10″ photo studio.

We’ve been running scared since the beginning of human evolution.
It’s in our DNA….

Have you ever dealt with a toxic client?

The best way to fire a toxic client is best done by preventing them from entering into your domain in the first place.