Every once in a while you gotta shake things up. But you need to be careful. Whenever I’ve thrown the proverbial “grenade in the tool shed” I am aware of some key influences, such as: what is the worse thing that can happen? can I work with that situation, or the unknown if that’s the […]
Do you have the social confidence of an asthmatic field mouse?
It’s good to feel confident. I never used to be. In fact, there are times when I am petrified and filled with anxiety. (like when I am about to click the Buy Now button on that new lens from B&H and I hear my wife walking towards me…) Seriously. I was a shy kid. Very […]
“Show me the money…”
Getting paid is hard for many. The old axiom “when they show up, bill em!” sounds good on paper. But in real life, many artists struggle with getting paid and asking for money. Unless of course you have a Tina in your life. Tina, my wife, and business partner in crime, I’ve joked over […]
Three presentations guaranteed to help you market your photography business.
Friends….just finished another amazing Frontline presentation with Charles Gregory from the UK. Charles is a real go-getter. He started over ten years ago, ran a busy 5,000 sp ft studio, with three photographers and staff. since starting a family he’s downsized, and is primarily shooting schools, events, head shots, commercial. His new website which is […]
This method almost guarantees top google ranking for your studio…
Last week during our first installment in the Sales Success Secrets for photographers, Maria mentioned that the majority of her new clients came from online searches. You know, master goog. The Yoda of search engines. As it turns out, we get top ranking in our area as well. And I’m not talking about paid searches. […]
Jogging and playing air guitar
I try and stay in shape. Running, walking, biking and such. Running, oddly enough, has become my favorite exercise. Who’d a thunk. The only running I used to like doing was running from the authorities and cops. Besides that, running, in my o so humble and inaccurate opinion, was a product of satan himself. I […]
How to get from incompetent to competent….
The substance of what makes a business run and what makes it great isn’t on the surface (design, image etc etc). The true substance is much deeper. IN the grueling, disciplined sweat. pain, blood and turmoil……PLUS, a few secret ingredients. I’ll get to those in a second. First, take my story as example… I had […]
Don’t fall for these 3 profit killing traps in your photography business…
The list of profit killing traps is much bigger, but here’s three big ones off the top of my beanie little head: *Free shoots for friends *Online proofing *Giving clients too much time to “think about it” It’s all about value, and how it gets perceived. The truth is, we get SCARED and LAZY. It’s […]