First off, let me say this. USP as a strategy is way overrated. USP=Unique Selling Proposition in case you didn’t know. Sure, it sounds cool when someone mentions it at some photography workshop when speaking on photography marketing. But it makes little sense. Why? The best comparison that comes to mind is the overused term […]
Family by the falls photo promotion… What is the family by the falls photo promotion you ask? I dunno…I made it up. Last year. And it worked. So, we tweaked, modified and ran it again this year. Kaching. Marketing is all about coming up with offers and creating products that clients want. Products that have […]
“Self-belief is the catalyst for spectacular achievement.” ~Robin Sharma~ My heart was pounding. My legs were like rubber. My brain was exploding in a flurry of stress and fear…all cascading down onto my young fragile and vulnerable soul. I was freaking out in a big way. I tried as best I could to keep up […]
Let me get straight to the point…..7 mistakes photographers make. 1- Market Too Soon This is a newb mistake. They start doing all sorts of marketing, and spending money on ads and other “magic pill” solutions…..when the truth is….their work is crap. Increase the marketing too fast, and you’re only speeding up the process with […]
A true master of his craft. There is some seriously good stuff in Tim’s presentation. Some serious good stuff here folks. If anyone has any doubts as to what it takes to create beautiful classic portraits and do so successful, Tim sets the record straight.
“There’s always money for smokes” I told my daughter Danielle the other day. She was like, uh? I explained that way back, when I was 30, and a smoker, as was my girlfriend at the time, and her dad. He’d say this if cash ran out, and we needed smokes: “There’s always money for smokes.” […]
Whenever I start to feel sorry for myself, I ask: “Do I belong the the club of winners and do-ers?” Or the whiners, wannabees and weak kneed complainers who only create excuses and a sense of entitlement? Seriously, I struggle with this all the time. Human nature I guess. So is procrastination. On that note, […]